A Moon Winx postcard from the 1930s. |
Originally owned by Meade Johnston, the motor court-style motel was a landmark for out-of-town visitors in the 1920s and 1930s. Its 20 rooms could accommodate a total of 56 guests.
Ad from a 1932 issue of the UA humor magazine Rammer Jammer. |
Eddie Jacquin, a sportswriter with the Champaign, Ill. News-Gazette, who traveled extensively in the south covering University of Illinois baseball during the 20's, wrote of the Moon Winx: "Tuscaloosa also goes down in our notebook of travels as having on its outskirts the finest motor court we have ever seen. It is called Moon Winx and nobody knows just why except that in Alabama on a certain night the moon winks! So there you are."
In 1946, Johnson retired to the Gulf Coast and sold the Moon Winx to Holt native Victor Rogers. During Rogers' tenure as owner the motel it was considered one of the most respectable lodgings for visitors in the area. Visiting luminaries such as actors Robert Mitchum and Allan "Rocky" Lane stayed at the motel in this period.
An ad for the motel in the Tuscaloosa News after the 1954 renovation. |
It was during the 1940s that the Moon Winx became part of Quality Courts – a referral group that formed in the late 1930s to control the growing negative perception the public had of motels. Rogers' daughter, Susan Elmore, recalled in 2003 that vehicles with local license plates were required to have a very good reason to stay.
In 1950 the Moon Winx was expanded with the construction of a new building that boasted 12 air-conditioned rooms - increasing the motel's capacity by half. Four years later Rogers completed a renovation of the entire motel that included upgrading all the rooms with air-conditioning, television and telephones.
A restaurant, The Barn, was added during that period which was renowned for its home cooking. The restaurant became one of The Lamplighter chain in 1960.
In 1950 the Moon Winx was expanded with the construction of a new building that boasted 12 air-conditioned rooms - increasing the motel's capacity by half. Four years later Rogers completed a renovation of the entire motel that included upgrading all the rooms with air-conditioning, television and telephones.
A restaurant, The Barn, was added during that period which was renowned for its home cooking. The restaurant became one of The Lamplighter chain in 1960.
Rogers sold the hotel in 1956 when he learned that traffic on the highway was to be routed to Skyland Boulevard. It would be the construction of Interstate 20 between Tuscaloosa and Birmingham during the 1960s that would lead to the decline of the motel. But two notable events occurred before that time which elevated the Moon Winx to a Tuscaloosa institution.
A year prior, Paul W. Bryant returned to take over the Crimson Tide football team and he began the practice of housing the squad at the Moon Winx the night before home games. The team would have their pre-game meal in a partitioned-off section of the motel dining room where Bryant would give his charges a final speech before heading to the stadium.
A Moon Winx postcard from the 1960s. |