The 1938 Tournament of Roses Parade

The City of Santa Barbara float in the 1938 parade.

On Jan. 1, 1938 the 49th Annual Tournament of Roses Parade was held in downtown Pasadena, California. The procession preceded the game between Alabama and California in the Rose Bowl. Below is a short home movie of the parade and, after the jump, there are a collection of photos of various floats.

University of Alabama Postcards

A collection of postcards featuring the University of Alabama primarily from the 1930s and 1940s. The image of Denny Stadium is prior to the addition of end zone bleachers in 1946 which puts the capacity at 24,000.

Alabama vs. Mississippi A&M, 1931

The souvenir program for the Alabama vs Mississippi State (then Miss. A&M) game of 1931. The Tide, under first year head coach Frank Thomas, defeated the Maroons 53-0. The game was so one-sided that Alabama's first team, including dual scoring threat of Leon Long and Hillman Holley, only played for the first quarter. It was the Tide's second and last trip to play in Meridian, Mississippi (the first was in 1926).

Frank Thomas at Notre Dame

Frank Thomas, the future head football coach at the University of Alabama, was born in Muncie, Indiana in 1898. His father, an iron worker, moved the family to East Chicago six years later in search of employment.

The young Thomas became such a standout high school athlete he skipped his senior year to enter Kalamazoo College in Michigan. After two years there his prowess on the gridiron caught the eye of Notre Dame great Chipper Smith who contrived to get him admitted to his Indiana alma mater.

Arriving in South Bend in1919, Thomas was part of the Notre Dame freshman squad and gained the notice of second-year coach Knute Rockne. Thomas served as a third-string quarterback on the undefeated 1920 team, playing in five games.

His roommate was star George Gipp and the two played professional baseball in the off-season. (Thomas and many other Notre Dame players regularly played professional football on Sundays as well.) Gipp's sudden death from a throat infection in December of 1920 affected Thomas deeply.

"I broke down and cried like a baby," he later said. "It was like losing a brother."

Thomas was a staple of the Notre Dame roster for his junior and senior seasons which saw the team go 10-1 and 8-1-1, respectively. (Late in the 1922 season Rockne shuffled the starting lineup, switching Harry Stuhldreher for Thomas and creating the group that Grantland Rice would dub "The Four Horsemen" two years later).

Thomas' on-the-field decision making earned him the praise of Rockne who called Thomas "a fine field general."

"It's amazing the amount of football sense that Thomas kid has," Rockne told his staff after one game. "He can't miss becoming a great coach some day."

After graduating in the Spring of 1923, Thomas was contacted by the University of Georgia and subsequently hired. As the bulldogs' backfield coach, he was entrusted with importing Rockne's dynamic "Notre Dame Box" offense to southern football.

After a stop as head coach of University of Chattanooga, Thomas was tapped for the head coaching position at Alabama in 1931 following the surprise resignation of Wallace Wade. The Notre Dame alumnus would lead the Crimson Tide a 115-24-7 record, six bowl games and two national titles over the next fourteen seasons.

Dixie Howell and "The Adventures of Frank Merriwell"

Dixie Howell and Jean Rogers in a publicity photo of the All-
American's screen test for "The Adventures of Frank Merriwell."

While Johnny Mack Brown famously used his performance in the 1925 Rose Bowl to launch a career as a movie star, several other Alabama players were wooed by Hollywood during their trips to Pasadena. When the Crimson Tide came west and defeated Stanford in the 1935 Rose Bowl it gave Alabama's All-American Dixie Howell an opportunity to seek his silver screen fortune.

Howell was invited by Universal Pictures president Carl Laemmle to take screen test which led to the Rose Bowl MVP's appearance in the serial "The Adventures of Frank Merriwell."  Howell appeared uncredited in the eleventh film of the 12-part series, "The Crash in the Chasm." It was his only film role.

(A teammate of Howell's, Paul W. Bryant, would take a screen test when he traveled to California as an assistant coach on the Tide's 1938 Rose Bowl team. He never appeared in a film. "They were trying to make a silk purse out of a sow's ear," he later commented.)

The Merriwell franchise originated in a popular series of books published from 1896 to 1912 that were penned by Gilbert Patten writing under the pseudonym, Burt L. Standish. While the plots centered around the lead character solving a mystery or some similar adventure, Merriwell was notable for excelling at sports as an athlete at Yale.

Football games and other athletic contests were often featured prominently in the stories. As a result, the franchise became the model for the wave of juvenile sports fiction that peaked in popularity in the 1940s.

The series was adapted into comic books, radio serials and, eventually, a series of films starring Donald Briggs as the title character. The romantic interest, Elsie Belwood, was played by a pre-"Flash Gordon" Jean Rogers (who may also have appeared in publicity photos for the Rose Bowl game as well).

While Howell's film career came to naught his trip to Hollywood in 1935 did have a major impact on his life. While in California he met aspiring actress Peggy Watters whom he married in Mexico City in November of that same year.

Alabama Chesterfield Cigarettes Advertisement

This advertisement for Chesterfield cigarettes appeared in the Auburn Plainsman's Feb. 13, 1952 issue. It was part of an ad campaign that ran for several months with a different school being featured each week.

The Bama Drug Company was part of the Rexall chain of drug stores which were independently owned an operated. The Tuscaloosa store, located at 1201 University Avenue, was co-owned by Jack McRae and Gordon Haralson.

The Chesterfield brand of cigarettes were introduced in the early 1880s by Drummond Tobacco Company of St. Louis, Missouri. The name derived from Chesterfield County, Virginia. In 1912, Liggett & Myers Tobacco Company reintroduced the brand featuring a blend of Turkish-Virginia tobaccos.

Chesterfield cigarettes were on of the most popular brands sold in the first half of the 20th century. Chesterfield advertisements were ubiquitous in that era often featuring movie stars and professional athletes. Reportedly they were the brand preferred by legendary Alabama player and later head coach Paul W. Bryant.

HT: The War Eagle Reader

The Cramton Bowl

Montgomery's Cramton Bowl shortly after completion in 1922.

On Sept. 20, 1922, Alabama's freshmen football squad traveled to Montgomery where they defeated Sidney-Lanier High School 21-0. The game was the first gridiron contest ever played in the Alabama state capital's new multi-sport venue, The Cramton Bowl.

The stadium under construction.

The stadium was built on the site of a former sanitary landfill owned by local lumberman, F.J. Cramton. The businessman spearheaded the $33,000 fundraising effort to get the facility built after the City of Montgomery balked on the project saying it was too large an undertaking.

The completed Cramton Bowl was designed to host both baseball and football games. The first sporting event at the new stadium was baseball game played May 1922 between Auburn University and Vanderbilt University.

Montgomery attorney James Edson contacted University of Alabama President George H. Denny about arranging to have the Crimson Tide play open its football season in the new stadium. Denny agreed to a game but suggested instead the scheduled contest with Georgia slated for Nov. 25.

Thus the Alabama varsity team opened the season against Marion Military Institute at Denny Field in Tuscaloosa and the freshmen squad traveled to the Alabama capitol. (The Crimson Tide beat Marion 110-0 -- a score which remains the largest margin of victory in the program's history.)

The first major college football contest in the venue was Tulane vs Auburn on Nov. 11, 1922. The local paper implored residents to show up for the game "to show the world MONTGOMERY IS A GOOD FOOTBALL TOWN."

The Tigers, led by their legendary coach Mike Donahue in his final year, trounced the Green Wave, headed by their legendary coach Clark Shaughnessy, 19-0.

Two weeks later, the Tide varsity made the trip to Montgomery themselves and downed the Bulldogs 10-6 in the Cramton Bowl. The finished stadium could accommodate about 7,000 with its permanent seating but reports put the size of the crowd at almost 10,000.

The stadium also was the site of the first football game played under artificial lights in the South when Cloverdale taking on Pike Road High School on the night of September 23, 1927. More than 7,000 spectators were on hand to see the contest under lights that were shipped in from California.

Between 1922 and 1932, Alabama played at least one game every season and then returned to Montgomery intermittently until 1954. Alabama's all-time record at Cramton Bowl stands at 17 wins and 3 losses. The stadium was more renowned as the home of the annual inter-sectional all-star contest -- the Blue-Gray Football Classic, an annual college football all-star game which was held there each December from 1938 until 2001.