Highlights of the Year 1928

From the 1928 University of Alabama yearbook. The Crimson Tide football team went 5-4-1 in the 1927 season, ceding the Southern Conference Crown to Georgia Tech who went on to an undefeated season, a victory in the 1929 Rose Bowl and the National Championship.

The cartoon also references Charles Lindberg's flight across Latin America, the sinking of the USS S-4 Submarine off Provincetown, Mass., the presidential election pitting Republican Herbert Hoover against Democrat Al Smith and Alabama Attorney General Charles McCall's attack on the Ku Klux Klan in the state.

The Alabama Rose Bowl That Wasn't

Bama's standout tailback Joe Kilgrow and head coach Frank Thomas.

Between 1926 and 1946 the Crimson Tide played in six Rose Bowl games – a total exceeded only by the University of Southern California. Then there was the one that got away. In 1936, despite earning one of the best records in the nation, Alabama found itself locked out of Pasadena's New Year's Day classic.

After winning the 1935 Rose Bowl and claiming the national championship, Alabama's football fortunes fell back to earth. The Crimson Tide lost no less than nine of the starters that led the Crimson Tide to an undefeated 1934 season and the team limped to a disappointing 6-2-1 record.

Going into the 1936 campaign, Crimson Tide head coach Frank Thomas was far more optimistic than the season prior.

"We'll do better this year," he said. "Our fellows learned a lot last season. They learned it the hard way."

The talent was certainly there in 1936. Alabama had added a quality tailback in Joe Kilgrow, ace kicker Riley Smith was back in the lineup and guard Arthur "Tarzan" White would go on to earn All-American honors for his play that season. In addition, Thomas had added of two former players as coaches to his staff; Tilden Campbell and Paul W. Bryant.

The Crimson Tide came out of the gate red hot. Over the first three games – Howard, Clemson and Mississippi State – Alabama didn't allow a single point while scoring a total of 73. Then came The Third Saturday in October.

In 1935 Alabama drubbed the Volunteers 25-0 in Knoxville but Tennessee's legendary coach, Major Robert Neyland, had been absent due to being been called away for service in the Panama Canal Zone. In 1936 he was back and his Volunteers battled a favored Tide squad to a 0-0 tie at Birmingham's Legion Field.

It would be the sole blemish on Alabama's record and it proved a costly one.

Alabama dominated the remainder of the 1936 slate including a season finale against a highly-regarded Vanderbilt squad. Many observers, including Thomas himself, thought the 14-6 victory against the Commodores would be enough to garner post-season bowl bid. Of the country's five bowl games (and Cuba's Rhumba Bowl), the Sugar and the Rose were strongly considering extending an invitation to the Crimson Tide.

Yet it wasn't to be.

The first problem was Bernie Moore's powerful LSU squad. Although the Bayou Bengals' record was marred by a tie with Texas, they they had been victorious against all their conference foes that season. Thus, they claimed the SEC crown.

LSU's Mike the Tiger debuted
in 1936. Shown here with
trainer Mike Chambers.

Yet with matching unbeaten records both the Tigers and the Crimson Tide held out hope to be matched against Pacific Coast Conference champion Washington (7-1-1) in the 1937 Rose Bowl game. As November dragged into December the Huskies dithered on making a decision.

Many observers thought Alabama's chances were quite good since the Huskies' coach Jimmie Phelan had been teammates with the Tide's Thomas at Notre Dame. On the other hand, the Tide had stunned Washington 20-19 in their first meeting, the 1926 Rose Bowl.

Finally, after putting off the decision for weeks, Washington balked at playing the powerful SEC teams and tapped Pittsburgh as their opponent in Pasadena's inter-sectional showcase.

The choice sparked a firestorm of criticism. Sportswriters from coast to cost immediately blasted the decision citing Pittsburgh's record – the Panthers had been tied by Fordham 0-0 and beaten by Duquesne 7-0 – as well as three previous losses in the Rose Bowl game itself.

Maxwell Stiles of the Los Angeles Examiner went as far as to dismiss Pitt as "the greatest 'el foldo' of all the teams to ever play in Pasadena." Sid Ziff of the Los Angeles Evening Herald & Express dismissed the match up as "just blah" and said "Washington can have the game, we don't want it."

John Lardner of the American Newspaper Alliance regaled his readers with jokes he had heard about the contest:

"For instance, there is the one about the two football teams named Pat and Mike. ‘Have you been asked to the Rose Bowl?' says Mike. ‘Hell, no,' says Pat. ‘I'm undefeated."

Meanwhile, Alabama and LSU fans responded by dispatching a deluge of angry telegrams to Washington's athletic director Ray Eckmann. A sampling:

"I really don't blame you. You probably have to look out for your dear boys, even to tucking them to bed at night. The way Alabama has licked the West's pets in past games, it must be embarrassing."

"You're afraid to invite LSU, so let me wish you success with your game against Vassar."

"Our boys play football. What do the Pacific Coast Lord Fauntleroys play? Touch football?"

"There is no question in my mind but that Pittsburgh was selected because you wanted to satisfy the motion picture industry."

Pittsburgh would end up having the last laugh. The Panthers walloped the Huskies 21-0 on New Years Day 1937 and claimed the national championship.

LSU's consolation prize would be an invitation to play the Santa Clara Broncos in the third annual Sugar Bowl. The favored Bayou Bengals were subsequently bested in New Orleans' Tulane Stadium by the California squad, 21-14.

And Alabama's 1936 team stayed home and remained the only major college squad without a loss on its record. In the Associated Press poll, the first ever tabulated, the Tide finished fourth in the nation.

"Can you imagine going through an unbeaten season with only one tie and not getting a bowl bid?" Thomas remarked a decade later. "Things are different today. You can lose several times and still get into a bowl."

The 1938 Tournament of Roses Program

The Hiring of Frank Thomas as Coach of the Crimson Tide

In April 1930, Crimson Tide head coach Wallace Wade shocked Alabama by announcing he was leaving at the end of the next season to take over the job at Duke University. Although the school was deluged with applications for the position, Wade recommended Georgia assistant Frank Thomas as his replacement.

Frank Thomas

A former player under Knute Rockne at Notre Dame, the 31-year-old Thomas had already earned a reputation among his peers as an offensive tactician. After a successful three-year stint as head coach at Chattanooga, he returned to Georgia to serve as backfield coach under his former Irish teammate Henry Mehre.

With Alabama president George H. Denny's approval, Wade phoned Thomas an set up a meeting with the younger coach at a  track meet at Legion Field. It was pouring down rain when the two talked beneath the stands. Wade told Thomas he was being considered for the job and to expect a call from Denny.

After the search committee vetted Thomas' candidacy and a release from his contract with Georgia was obtained a meeting to formally sign the Alabama contract was arranged for July 15 in the Birmingham office of Borden Burr, a former Alabama player who remained involved with the program. Also on hand was Ed Camp, a columnist for the Atlanta Journal who had also recommended Thomas for the job.

After a short talk, the three-year contract to succeed Wade as the coach of the Alabama football program after the 1930 season was presented and signed.

Then Denny addressed his new employee:

"Mr. Thomas, now that you have accepted our proposition I will give you the benefit of my views based on many years of observation. It is my conviction that material is 90 percent, coaching ability ten percent. I desire further to say that you will be provided with the 90 percent and that you will be held to strict accounting for delivering the remaining ten percent."

As Thomas and Camp left the office, the new Crimson Tide coach grabbed the newspaperman by the arm and said, "Those were the hardest and coldest words I ever heard. Do you reckon his figures were right?"

"I think the proportion was considerably off," Camp replied. "But there is no doubt the good doctor meant what he said."

Frank Thomas and William Lee

Alabama head coach Frank Thomas confers with team captain Bill Lee during practice prior to the 1935 Rose Bowl. The Crimson Tide defeated Stanford in the New Year's Day classic, 29-13.

The 1938 Rose Bowl Drive Chart

The drive chart and stats for Alabama's 13-0 loss to California in the 1938 Rose Bowl. The information was compiled and drawn by Ward Nash, a pioneering sports statistician from Los Angeles.

Jefferson Jackson Coleman

Jeff Coleman, Frank Thomas and Wallace Wade

For more than half a century, Jeff Coleman served as an administrator for the University of Alabama athletics department overseeing an era of massive growth made possible partially due to the success of the Crimson Tide football program.

A native of Livingston, Alabama, Coleman enrolled at the University of Alabama in 1924. The following year the 19-year-old signed on as the student secretary to head football coach Wallace Wade. He also served as student manager to the squad and regularly penned stories about the team for various newspapers including The New York Times.

Two years later Coleman, although still a student, was named the business manager for the athletic department, a position he held for the next 27 years. In 1954 he was named the director of alumni affairs which he remained until his retirement in 1974.

During his time as an administrator he served as UA's Director of Athletics, the secretary of the university's faculty committee on Athletics and the school's purchasing agent. He also founded the University Supply Store and the University Club.

In the late 1960s, Coleman chaired the committee that oversaw the planning and construction of Memorial Coliseum which opened in January 1968. The facility was re-named in his honor in 1988. He also handled several expansions to Denny Stadium during his time as an administrator, seeing it grow from an 11,000-person venue when it opened in 1929 to seating more than 60,000 by the time he retired.

A stalwart fan of the football team, Coleman saw his first game in 1924. Between that contest and 1970, Coleman only missed just two contests. At the time of his death in 1995 he was the only person to have attended every single one of the Crimson Tide's bowl games, starting with the 1926 Rose Bowl where he sat by famed sportswriter Grantland Rice.