The 1938 Tournament of Roses Program

The Hiring of Frank Thomas as Coach of the Crimson Tide

In April 1930, Crimson Tide head coach Wallace Wade shocked Alabama by announcing he was leaving at the end of the next season to take over the job at Duke University. Although the school was deluged with applications for the position, Wade recommended Georgia assistant Frank Thomas as his replacement.

Frank Thomas

A former player under Knute Rockne at Notre Dame, the 31-year-old Thomas had already earned a reputation among his peers as an offensive tactician. After a successful three-year stint as head coach at Chattanooga, he returned to Georgia to serve as backfield coach under his former Irish teammate Henry Mehre.

With Alabama president George H. Denny's approval, Wade phoned Thomas an set up a meeting with the younger coach at a  track meet at Legion Field. It was pouring down rain when the two talked beneath the stands. Wade told Thomas he was being considered for the job and to expect a call from Denny.

After the search committee vetted Thomas' candidacy and a release from his contract with Georgia was obtained a meeting to formally sign the Alabama contract was arranged for July 15 in the Birmingham office of Borden Burr, a former Alabama player who remained involved with the program. Also on hand was Ed Camp, a columnist for the Atlanta Journal who had also recommended Thomas for the job.

After a short talk, the three-year contract to succeed Wade as the coach of the Alabama football program after the 1930 season was presented and signed.

Then Denny addressed his new employee:

"Mr. Thomas, now that you have accepted our proposition I will give you the benefit of my views based on many years of observation. It is my conviction that material is 90 percent, coaching ability ten percent. I desire further to say that you will be provided with the 90 percent and that you will be held to strict accounting for delivering the remaining ten percent."

As Thomas and Camp left the office, the new Crimson Tide coach grabbed the newspaperman by the arm and said, "Those were the hardest and coldest words I ever heard. Do you reckon his figures were right?"

"I think the proportion was considerably off," Camp replied. "But there is no doubt the good doctor meant what he said."

Frank Thomas and William Lee

Alabama head coach Frank Thomas confers with team captain Bill Lee during practice prior to the 1935 Rose Bowl. The Crimson Tide defeated Stanford in the New Year's Day classic, 29-13.

The 1938 Rose Bowl Drive Chart

The drive chart and stats for Alabama's 13-0 loss to California in the 1938 Rose Bowl. The information was compiled and drawn by Ward Nash, a pioneering sports statistician from Los Angeles.

Jefferson Jackson Coleman

Jeff Coleman, Frank Thomas and Wallace Wade

For more than half a century, Jeff Coleman served as an administrator for the University of Alabama athletics department overseeing an era of massive growth made possible partially due to the success of the Crimson Tide football program.

A native of Livingston, Alabama, Coleman enrolled at the University of Alabama in 1924. The following year the 19-year-old signed on as the student secretary to head football coach Wallace Wade. He also served as student manager to the squad and regularly penned stories about the team for various newspapers including The New York Times.

Two years later Coleman, although still a student, was named the business manager for the athletic department, a position he held for the next 27 years. In 1954 he was named the director of alumni affairs which he remained until his retirement in 1974.

During his time as an administrator he served as UA's Director of Athletics, the secretary of the university's faculty committee on Athletics and the school's purchasing agent. He also founded the University Supply Store and the University Club.

In the late 1960s, Coleman chaired the committee that oversaw the planning and construction of Memorial Coliseum which opened in January 1968. The facility was re-named in his honor in 1988. He also handled several expansions to Denny Stadium during his time as an administrator, seeing it grow from an 11,000-person venue when it opened in 1929 to seating more than 60,000 by the time he retired.

A stalwart fan of the football team, Coleman saw his first game in 1924. Between that contest and 1970, Coleman only missed just two contests. At the time of his death in 1995 he was the only person to have attended every single one of the Crimson Tide's bowl games, starting with the 1926 Rose Bowl where he sat by famed sportswriter Grantland Rice.

Julia Tutwiler Hall

The original Tutwiler Hall on the University of Alabama campus photographed in the mid-1940s. Built in 1914, the womens's dormotory was named for Julia Tutwiler, daughter of the first professor of ancient languages Henry Tutwiler. In 1892, the younger Tutwiler persuaded the 11th president of the university, Richard Channing Jones, to allow women as students which was permitted the following year.

Doster Hall is to the right and the west stands of Denny Stadium are visible behind it. At the time, the capacity of the football venue stood at 31,000. Today, the Rose Administration building is located at the site of the original Tutwiler Hall and a new residence facilty bearing the name was built in 1968.

A 1931 Tournament of Roses Souvenir

An envelope that enclosed a series of picture postcards from the 1931 Tournament of Roses Parade. Some of the photos are shown below. Alabama bested Washington State 24-0 in that year's Rose Bowl game.