Alabama Rose Bowl Access Ribbons

In an era long before the laminated access card, lapel ribbons were used to identify people with various degrees of access to games. These are two such ribbons for Alabama Rose Bowl contests; a red photographer press pass for the 1927 Rose Bowl and a white spectator pass for the 1935 Rose Bowl.

1935 Rose Bowl Coaches Cartoon

A newspaper cartoon from December 1934 featuring the coaches of the upcoming Rose Bowl game; Alabama's Frank Thomas and Stanford's Claude "Tiny" Thornhill. The cartoon at the bottom features Stanford's mascot at the time, the Indian.

The 1927 Rose Bowl from the Air

An aerial view of the Rose Bowl stadium during the 1927 game pitting Alabama against Stanford. This was the last game in the distinctive "horseshoe" version of the venue as the southern end was completed prior to the following year's contest. The 1927 game ended in a 7-7 tie.

The Crimson Tide Special

In 1934, Alabama blasted through the regular season undefeated and garnered the team's fourth invitation to play in the Rose Bowl against western champion Stanford. The arrangements for the three-day trip to California were handled by Athletic Department business manager Jefferson Coleman and advertised in local newspapers the first week of December.

The 14-car "Crimson Tide Special" left Tuscaloosa on time at 10:20 a.m. Dec. 21 carrying the 35 members of the Alabama team and about 350 fans who signed up for the "Crimson Tide Special" offer. A host of coaches, athletic department officials and sports writers were part of the official party as well. An orchestra of university students, The Alabama Cavaliers, accompanied the group to play for the crowd on stop overs along the way.

The Completion of the Rose Bowl Stadium

Built in 1922, Rose Bowl Stadium was initially constructed in a horseshoe shape with the south end of the venue left "open." The popularity of the annual inter-sectional contest in the mid-1920s, due partly to the success of the Alabama team's success there, provided the financial means to complete the stadium. The new southern section debuted with the 1928 Rose Bowl game featuring Pittsburgh and Stanford raising the stadium's capacity by 16,000 to 79,000.

Frank Thomas and William Lee

Alabama head coach Frank Thomas confers with team captain Bill Lee during practice prior to the 1935 Rose Bowl. The Crimson Tide defeated Stanford in the New Year's Day classic, 29-13.

Frank Thomas Breaks Down the Alabama Crimson Tide

In 1935 Alabama beat Stanford in the Rose Bowl, the third victory for the Crimson Tide in Pasadena's New Year's Day classic. The popularity of the team and their head coach Frank Thomas brought unprecedented media attention including a lengthy feature in Sport Story Magazine.

Street & Smith was a New York City publishing house that pioneered pulp fiction and dime magazines. In 1923, they introduced the first sports pulp title, Sport Story Magazine. Twelve years later the bi-weekly magazine was the leading sports publication of its type in the country.

Thomas was featured in a cover article in the first October issue "The Air Route to Victory." Written in the first person, the story is credited "As told to Arthur Grahame." Grahame was a prolific writer for Street & Smith's various titles during the 1930s and had penned a fictional story about Alabama football for the magazine in 1927.

Although ghost written, the 10-page story provides a detailed look into Thomas' approach to coaching as well as his thoughts on Alabama's performance in the 1935 Rose Bowl game. He starts by explaining how he came to Tuscaloosa and his use of the Notre Dame's "simple and elastic" system which he had learned in South Bend under Knute Rockne.

"[The Notre Dame system] is a good system but it isn't the only system," he said. "Like every other successful football system, it is built on a foundation of skill in the game's fundamentals, blocking , tackling and ball handling."

Thomas then goes on to credit Alabama's win in Pasadena to the fact the Crimson Tide had a "triple threat" player in Dixie Howell -- one that could run, pass and kick extremely well -- and that Stanford didn't. Then Thomas explains how the Alabama pass attack worked, breaking down two plays in detail.

In the first (Diagram No. 1) he explained the offense was designed to use two of the backs to provide extra protection for Howell while the third bolted upfield with the two receivers.

"The defense had no way of knowing to which of the three eligible receivers the pass would go," Thomas wrote. It went to Don Hutson -- Alabama's so-called "pass catching, speed merchant end" -- who subsequently scored. (It may be this play.)

The second play (Diagram No. 2) used a similar deception. As Howell dropped back Alabama's "other end" Paul Bryant dashed six yards and then immediately cut across the field.

"The defense figured that the pass would go to Bryant," Thomas explained. "It didn't."

Again Alabama used an array of backs to block for Howell buying time for the play to develop. Hutson ran six yards out and stopped then, instead of blocking the defensive back for Bryant, he turned completely around and waited for the ball. Howell then threw it to him for a long gain.

The 1935 Rose Bowl Drive Chart

Drive chart and stats from Alabama's 29-13 victory over Stanford in the 1935 Rose Bowl. The information was compiled and drawn by Ward Nash, a pioneering sports statistician from Los Angeles.

The 1927 Rose Bowl Drive Chart

Drive chart and stats from Alabama's 7-7 tie with Stanford in the 1927 Rose Bowl. The information was compiled and drawn by Ward Nash, a pioneering sports statistician from Los Angeles.

Pop Warner at Stanford

By the time Glenn Scobey Warner arrived in Palo Alto in 1924, he was already an institution. The 53-year-old coach known as "Pop" took over the Stanford football program after leading Cornell, Pittsburgh and, most famously, the Carlisle Indian School to gridiron success.

A trailblazer in the sport, Warner is credited with introducing a host of innovations that have become not simply commonplace but are the backbone of how the game is played. These include the unbalanced line, the backfield, the screen pass, the rolling block, the naked reverse and the practice of numbering plays.

Warner's success at Stanford was founded on his double wingback offense from which he befuddled defenses with "a bewildering set of spins, reverses, double reverses, fake reverses, runs from fake passes and passes from fake runs" as sportswriter Tim Cohane put it.

Alabama and Stanford battled
to a tie in the 1927 Rose Bowl

When Stanford contacted Warner in 1921 to move west and coach the Indians, he first sent a pair of his assistants to help the team transition to his approach. He himself arrived in 1924 and immediately took the team to the Rose Bowl (where they lost to Notre Dame). He returned to Pasadena twice more in the next three years including the 1927 game against Alabama that resulted in a 7-7 tie.

Warner was also an innovator. He is credited with the creation of shoulder and thigh pads and he was known to experiment with equipment to give his teams an edge. In the 1927 Rose Bowl he outfitted his team with silk pants in hopes it would make them faster and tougher to tackle.

Another innovation Warner used against Alabama was a zone pass defense. While the strategy didn't earn Stanford the victory, it was effective in stymieing the Crimson Tide aerial assault. Alabama attempted seven passes and completed only one.

After the 1932 season, Warner left Stanford and headed back east to coach Temple. In his nine years in Palo Alto he had collected a 71-17-8 record. He retired from coaching in 1938 with a lifetime 319–106–32 record. He was inducted into the College Football Hall of Fame in 1951.

The 1935 Rose Bowl

The 1935 Rose Bowl that pitted Alabama against Stanford was expected to be a close game. And it was... for most of the first quarter. A pair of fumbles by the Crimson Tide stymied Alabama's offense and provided Stanford a 7-0 lead.

Then, in the second quarter, Alabama unloaded on the Indians, scoring 22 points in less than 13 minutes. This film shows two of those scoring plays; a 59-yard touchdown pass from Dixie Howell (54) to Don Hutson (14) as well as Howell's 67-yard touchdown run that broke the game open for the Crimson Tide.

Alabama won the game 29-13 and claimed the national championship.

Graham McNamee & the Inaugural Rose Bowl Radio Broadcast

Graham McNamee broadcasting
the 1924 World Series.

McNamee rose to national prominence with the spread of sports radio broadcasts in the 1920s. He is credited as the first "color commentator" and his dramatic depictions of the action electrified his broadcasts.
 
The Radio Corporation of America experienced a boom in sales during the 1920s fueled mostly by the availability of free over-the-air sales. By 1924, more than 2.5 million units had been sold to customers across the United States and as many as twice that were in use by 1927.

Initially, live radio accounts of sporting events were simple descriptions of the action by newspaper writers. For listeners further afield, they were forced to make do with local radio announcers reading telegraph and phone reports of the action.

When McNamee was hired by WEAF in New York in 1923, that changed completely. Despite his relative ignorance of the games he called, his vivid accounts of the action fueled by his apparent enthusiasm revolutionized sports broadcasts.

In November of 1926, RCA formed the National Broadcasting Corporation and began presenting music and comedy shows on a network of 25 stations across the United States. The fledgling network - already known by the moniker NBC - immediately snapped up exclusive broadcast rights from the Tournament of Roses.

So when Alabama headed to Pasadena to face the Stanford Indians in the Crimson Tide's second Rose Bowl, the network  chose to make the game the first coast-to-coast network broadcast. McNamee was tapped to call the game and launched a new era in popularity for the inter-sectional contest. NBC was so pleased with the response they agreed to purchase broadcast rights to the game for another seven years.

In 1984, McNamee was part of the inaugural class inducted into the American Sportscasters Association's Hall of Fame.

The 1935 Rose Bowl Champions

Alabama's 29-13 victory over Stanford on Jan. 1, 1935 brought out large
crowds to greet the team when they returned from the West Coast.

The 1927 Rose Bowl game program

Emile Deering Barnes

From the 1927 Rose Bowl Program.

Emile Deering Barnes, known as "Red" and "Lovely" to his teammates, was a halfback on the Alabama squad in 1925 and 1926 as well as serving as captain of Alabama's 1927 Rose Bowl team. He went on to short career in professional baseball with stints with the Washington Senators and Chicago White Sox.

Alabama Rose Bowl Ticket Stubs

1926 Rose Bowl, Alabama vs Washington

1931 Rose Bowl, Alabama vs Wash. State

1935 Rose Bowl, Alabama vs Stanford

1938 Rose Bowl, Alabama vs California

1946 Rose Bowl, Alabama vs USC

The Scrub Team

A cartoon from the Dec. 1934 edition of the University of Alabama humor magazine Rammer Jammer. The issue was denoted as "Rose Bowl Number" and almost completely devoted to Alabama's upcoming trip to Pasadena to face Stanford.

The 1935 Rose Bowl: Alabama vs Stanford

The 1934 Alabama line in a publicity shot prior to the 1934 Rose Bowl.

The 1935 Rose Bowl marked the start of a new chapter in the history of Alabama football. Under head coach Wallace Wade, New Year’s Day games in Pasadena and subsequent National Championships had become the norm. His departure to Duke University in 1931 left his hand-picked successor, Frank Thomas, loaded with high expectations.

Thomas had been a player at Notre Dame under Knute Rockne and had entered the coaching ranks as an assistant at the University of Georgia. While well recognized for his understanding of the game, Thomas’ only head coaching experience before taking the Alabama job was a five-year stint at the University of Chattanooga.

Yet, University of Alabama president George Hutchenson Denny made his choice and Thomas proved to be the man for the task. In his first three seasons at the Capstone, Thomas amassed a respectable 24-4-1 record. In 1933 his team was able to capture the Southeastern Conference Championship but a 2-0 loss to Fordham dropped their overall record to 7-1-1 and kept them out of the National Championship picture. Thomas was chomping at the bit all off-season knowing his squad was only going to be stronger the next year.

Part of his confidence stemmed from possessing one of the most talented passer-receiver combos the game had ever seen. Quarterback Millard "Dixie" Howell and end Don Hutson were selected as consensus All-Americans in 1934 for the aerial attack they developed under Thomas’ tutelage. It would become the precedent for the modern passing game. The other end on the squad was a lanky young man from rural Arkansas everyone knew by the nickname "Bear" – Paul W. Bryant. His faith in his coach was unwavering.

"The thing about Coach Thomas, like every fine coach, was that he was sound," Bryant recalled years later. "He beat you with the things he did best. Occasionally he would have one little new play for the opponent, but basically he preached blocking and tackling and executing."

It proved to be an unbeatable formula in 1934. Alabama rolled to an undefeated regular season that was highlighted by dramatic wins over Tennessee and Georgia Tech. A Southeastern Conference title followed and no less than four different polling systems chose the Crimson Tide as the national champions.

Alabama's 1934 team

Meanwhile, out on the West Coast, Stanford University was putting the finishing touches on head coach Claude Earl Thornhill’s second season. An assistant under Glenn "Pop" Warner during the legendary coach’s seven-year tenure in Palo Alto, Thornhill took over the head coach slot in 1933 after Warner left for Temple University.

Although Stanford had adopted the Indian mascot in 1930, Thornhill's squad came to be known as the "Vow Boys" for making a pact to never lose to conference rival USC.

They kept the promise in 1933 handing the Trojans their first defeat in 27 games, a 13-7 loss at home. The victory gave Stanford the Pacific Coast Conference championship and a matchup with Colombia University in the Rose Bowl. The Indians subsequently lost 7-0 to the Lions and Thornhill finished his inaugural season with an 8-2-1 record. Stanford's 1934 team was even stronger than the previous year, boasting three consensus All-Americans; quarterback Bobby Grayson, end Jim "Monk" Moscript and tackle Bob Reynolds.

The Vow Boys kept were good to their word the second year running, besting USC in Los Angeles on Nov. 3 that year. The Indians rolled up a 7-0-1 record and coasted to another Pacific Coast Conference title. As the regular season wrapped up, Stanford was ranked the No. 2 team in the nation and earned the inevitable Rose Bowl invitation.

When Alabama was chosen as their opponent there was a feeling that the Tournament of Roses had made a grave error by selecting the Crimson Tide over undefeated Minnesota. The Golden Gophers were widely viewed as the best team in the country after racking up an 8-0 record and outscoring opponents 270-38 in the process. Even though numerous polling services tapped Minnesota as the national champion following the close of the college football regular season, the Big Ten Conference prohibited its teams from participating in bowl games. Thus, Alabama got the nod from the Tournament of Roses Committee.

Many Stanford supporters felt the Gophers were a more deserving opponent and used the issue to taunt the Crimson Tide players when they arrived in Los Angeles. Hundreds of Indians fans flocked to the Alabama practices to loudly insist their team was going to whip the squad from the south decisively. Stanford’s coach was having none of it. "The boys know they've got a fight on their hands," Thornhill said of his players the day before the game.

A record total of 84,474 spectators were on hand in Rose Bowl stadium on New Year's Day 1935 to see the two lauded teams face off at last. The Crimson Tide's luck started early with tackle Bill Lee calling the coin toss.  Alabama chose to kick off and Stanford chose to defend the south goal, favored by the light breeze.

Alabama was slow to get started in the game, amassing just four yards in four plays during the first period. Stanford got a break when Alabama’s Joe Demyanovich fumbled the ball on the 29-yard-line and the Indian’s Keith Topping recovered. A few plays later Stanford’s Bobby Grayson plowed in for the score and Stanford had the lead 7-0. That situation held until the second quarter when Thomas unleashed the Crimson Tide’s passing attack and Alabama’s offensive exploded for a flurry of scores that Stanford was all but helpless to stop.

Alabama’s second possession in the second quarter began with a bang as Howell returned the kick 25-yards to the Indian’s 45-yard line. Howell then completed passes to Hutson, James Angelich and then Bryant to reach the 5-yard line. On the next play Howell kept the ball and blasted through the line where he was hit and did a complete somersault in the air. Amazingly, he landed on his feet at the two-yard-line and bounced into the end zone for the score. Riley Smith missed the point after and Alabama cut Stanford’s lead to 7-6.

Stanford then chose to kick the ball. Alabama drove back down the field on their next possession but the Indian’s defense held this time. Thomas called a timeout before Smith was set to attempt the 27-yard field goal. During the wait the kicker overhead Bryant and another player arguing if he could make it after the missed point after a few minutes prior.

"You sonsabitches should have better confidence in me than that," Smith told them then went out and booted it through the uprights. Alabama took the lead, 9-7.

Once again, Stanford chose to kick off to the Crimson Tide. Two plays later Howell made them pay for the decision, carrying the ball around the right side of the line and down the sideline for a 67-yard touchdown run to lengthen the Crimson Tide lead to 16-7.

Any hopes Stanford had for recapturing the momentum before halftime was ended with an interception by Alabama’s Smith giving the Crimson Tide the ball on the Indian’s 46 yard line. With just eight second left in the half Alabama’s Joe Riley completed a 24-yard pass to Hutson who galloped the rest of the way into the end zone. Another missed extra point and the score 22-7 in favor of Alabama. After halftime Stanford tried to regain the momentum and launched a frantic drive to catch up. A 74-yard Indian drive was topped with a 12-yard touchdown run by halfback Elzo L. Van Dellen Jr. The Alabama lead narrowed to 22-13. 

In the fourth quarter, Stanford fans, upset at the beatdown their team was receiving, began throwing money onto the field during a timeout in hopes  of distracting  the Alabama players. Bryant recalled scooping up some of the change in his hands but then having to drop it when he had to tackle a Stanford runner heading downfield on a sweep.

"It was the only decent tackle I made all day," he later said.

The gambit didn't stop the dynamic combo of Howell and Hutson from striking one more time. On third and 23 from the Alabama 41-yard-line, Howell completed a 59-yard touchdown pass to Hutson to seal the game. The kick by Smith was the final point of the game, 29-13. Howell finished the game with 111 yards rushing, 164 yards passing and punted six times for an average of almost 44 yards. No less than legendary sportswriter Grantland Rice described his performance as "the greatest all-around exhibitions that football has ever known"

Once again, Alabama’s victory in Pasadena had brought a fourth national championship to Tuscaloosa and the fans in Alabama showed up to show their appreciation. On Jan. 5, thousands of fans mobbed the Tuscaloosa train station to welcome the team back home.

Hutson went on to play for the Green Bay Packers, eventually being enshrined in the NFL Hall of Fame. Howell played for the Washington Redskins for several years and was a head coach at Arizona State University as well as Idaho. Both are now in the College Football Hall of Fame.

The next year, Riley Smith became the first Alabama player selected in the inaugural NFL draft when he was chosen second overall by the Boston Redskins. Bryant, of course, went onto one of the most celebrated coaching careers in college football history.

A version of this article first appeared on Roll Bama Roll.

The 1927 Rose Bowl: Alabama vs Stanford

The 1927 Rose Bowl set an attendance record of 57,417.

While the 1926 Rose Bowl and subsequent National Championship brought unprecedented nationwide attention to Alabama football program, the season that followed was the opportunity to cement the program’s success.

To achieve that Coach Wallace Wade faced a difficult challenge. Gone were Alabama’s marquee names of "Pooley" Hubert and Johnny Mack Brown as well as a host of key playmakers. Yet Wade was convinced  the team still had enough of talent and determination to make it back to Pasadena. With disciplined play Alabama continued to be an immovable object on defense. The Crimson Tide outscored opponents 242-20 during the 1926 regular season, allowing just three touchdowns.

The closest game was an Oct. 23 matchup against the Tigers of Sewanee that was decided by a safety in the waning minutes of the contest. The victory ensured Alabama would retain the Southern Conference crown and an invitation to the Rose Bowl to face the Pacific Coast Conference champion, Stanford. As he had the year before, Wade insisted his players were to stay focused on the game and he made sure to provide plenty of practices to ensure they would.

Alabama's 1926 team

The team completed the 2,000-mile train journey to California on Christmas morning and Wade had them on the practice field that afternoon. The Crimson Tide had arrived in Pasadena the defending national champions riding a 20-game win streak and they were ready to play. Their opponent wasn't cowed in the least.

In the 1920s, Stanford was coached by Glenn Scobey Warner, better known by his nickname "Pop." Warner was a legendary figure due to his success at Georgia, Cornell, Pittsburgh and Carlisle Indian Industrial School where he coached Jim Thorpe. Warner had revolutionized football with his innovative strategies. One of which, the single wing, had become a standard of Wade’s dynamic offensive attack. Hired by the Cardinal in 1924, Warner quickly built the team into a West Coast football power.

He led Stanford to a 6-1 season and the Pacific Coast Conference championship. A Rose Bowl invitation followed matching the Cardinal against Knute Rockne and the famed Four Horsemen of Notre Dame. While Warner's team dominated the Fighting Irish for most of the contest, Notre Dame capitalized on three Stanford turnovers to win it 27-10. Two seasons later Stanford amassed a 9-0 record, another conference crown and an invitation to spend New Year’s Day in Pasadena.

On Jan. 1, 1927, a record Rose Bowl crowd of 57,417 showed up on a sunny and hot afternoon to see the showdown of the last undefeated and untied teams in the country. The United Press called it "the football championship of America" and demand for tickets was so great organizers had added extra stands to boost the stadium’s capacity by 4,000 seats. The game also boasted a national audience as NBC made it the first coast-to-coast radio broadcast with famed sports broadcaster Graham McNamee calling the play-by-play.

Stanford wasted no time trying to get the upper hand. On the Card’s first play from scrimmage the teams fullback and primary passer, Clifford Hoffman, threw a 40-yard pass to end Ted Shipkey. First down on the Alabama 27-yard line. The Crimson Tide defense stepped up and forced Stanford’s George Bogue to try an 18-yard field goal. The kick went wide and Alabama took over on downs. Yet, three unsuccessful running plays later the Crimson Tide was forced to punt.

Then things got a little crazy. Stanford’s William Hyland caught the ball but before he could return it he was hit Alabama’s Fred Pickhard. Hyland fumbled the ball and Alabama’s Herschel Caldwell scooped it up… only to fumble it himself. Shipkey finally fell on it giving the Card’s possession and starting their drive again. It wasn't until late in the quarter that Stanford completed a 63-yard drive with a five-yard-pass from Bogue to Ed Walker who scrambled the remaining yard into the end zone. A successful extra point kick by Bogue made it 7-0 Stanford.

The second and third quarters produced a scoreless defensive struggle. It wasn't until well into the final period that either team had a real chance to score. Late in the fourth quarter Stanford was forced to punt from their own 42-yard-line and Alabama’s Baba Pearce blocked the kick. The Crimson Tide recovered the ball at the Card’s 14.

Knowing he'd need fresh legs to run the ball, Wade sent in running back Jimmy Johnson who had not played all afternoon due to a dislocated shoulder. On the first play of the drive, Hoyt "Wu" Winslett carried the ball three yards. Johnson then got the ball and ground out four more. Two more carries by Winslett got the ball to the Stanford one-yard-line and Johnson made the final carry into the end zone for the score.

Wade was taking no chances on getting the extra point and relied on a bit of deception to make sure the kick went good. As Alabama got set for the play, running back and signal caller Emile Barnes stood up and yelled "Signals off!" Stanford’s players took this to mean Alabama was going to reset for the play and relaxed for a moment. Instead, Crimson Tide center Gordon "Sherlock" Holmes snapped the ball, Winslett placed it on the ground and kicker Herschel Caldwell put it through the uprights to tie the game at 7-7.

On the following possession, Stanford started at their own 22-yard-line but only had time to get off two plays. With no overtime the final score stood 7-7. The game would be the final Rose Bowl to conclude with a tie and the outcome resulted in Alabama and Stanford sharing the National Champion title.

Stanford returned to Pasadena the next year to face the University of Pittsburgh. The Cardinal edged the Panthers 7-6 to give Warner his only Rose Bowl victory. Although Alabama would not return to the Rose Bowl for another four years, the two successive New Year’s Day contests had cemented the program’s future. The Crimson Tide was now a household name across the country and that brought greater attention to both the football team and the university itself.

In addition, the proceeds from the two Rose Bowl games helped pay the $150,000 cost to construct Alabama’s own football stadium. On Sept. 28, 1929 the school opened the 12,000-seat Denny Stadium – named for the University’s president George Hutchenson Denny.

Perhaps the most important impact of the 1927 Rose Bowl for Alabama’s football program went completely unnoticed at the time. In rural Arkansas, a 13-year-old boy listened to the historic broadcast of the game on the radio and heard the siren call of his destiny.

"I never imagined anything could be that exciting," recalled Paul W. Bryant years later. "I still didn’t have much of an idea what football was, but after listening to that game, I had it in my mind I wanted to go Alabama and play in the Rose Bowl."

A version of this article first appeared on Roll Bama Roll.