In the late 1940s, former Alabama star Harry Gilmer was one of a group of football players whose name appeared on "signature model" sports equipment. Gilmer's helmet, which featured his name on the front, was produced by the Chicago-based athletic equipment company Dubow. The company also produced a line of "Harry Gilmer" footballs as shown in the magazine advertisement below. Other football stars with similar licensing deals at that time included Notre Dame's Frank Leahy and Michigan's Tom Harmon.