Champ Pickens' 1925 Book "Alabama"

In 1925, the ever entrepreneurial Champ Pickens struck upon a brilliant idea to promote Alabama football and, in the process, inadvertently created a publishing phenomena. Following the conclusion of the 1924 season, Pickens created an eight-page photo pamphlet titled "Alabama" believed to be the first publication devoted to Crimson Tide football ever produced.

Pickens' book, which appeared sometime after the 1925 spring practices, proclaimed 1924 "the greatest in the history of athletics at the University of Alabama" and boasted of the golf squad's conference championship as well as the baseball and basketball team's second-place finishes. Yet the heart of the book was the series of photographs of the various football games played by the Alabama gridders.

Under second-year head coach Wallace Wade, Alabama had rolled to an 8-1 record earned the Pickens' cup -- the trophy awarded to the champion of the Southern Conference donated by none other than Pickens himself. The Tide had completely dominated the schedule earning seven shutouts and outscoring opponents 290 to 24.

The only defeat Alabama suffered during the 1924 season was a 17-0 drubbing at the hands of the Prayin' Colonels of Centre College -- an unlikely powerhouse that had humbled the vaunted Harvard squad in Cambridge, Massachusetts just three years prior.

Pickens wrote that the varsity prospects for the 1925 season were "very bright" and "it is hoped the 'Crimson Tide' will roll to another championship." His words proved prescient. Not only did Alabama follow up with another Southern Conference Championship, the Tide claimed its first National Championship as well after defeating Washington in the 1926 Rose Bowl.

To commemorate the achievements of the 1925 team, Pickens promptly produced a follow-up book "The Will To Win."

Champ Pickens and the 1926 Rose Bowl Invitation

Alabama's first Rose Bowl appearance may have been partly due to a sleight of hand by one of the Crimson Tide's greatest promoters, Champ Pickens.

Champ Pickens

Pickens, who had been a manager for the University of Alabama's1896 squad, remained close to the program after leaving school. He worked tirelessly to promote the Alabama team as well as football across the south.

When Wallace Wade arrived in Tuscaloosa and the Crimson Tide began to dominate its regional competition and Pickens believed Alabama should set its sights even higher.

By the middle of November 1925, Alabama had blasted through the regular season with such dominance that the only points scored against them had been a touchdown by Birmingham Southern College. The second-to-last game of the regular season was a tilt against Florida in Montgomery for the Southern Conference crown. 

The champion's trophy was a 22-inch high sterling silver cup lined with gold known as The Pickens Trophy as it was donated by none other than Champ himself since 1923. (The trophy was retired in 1926 after Alabama won it for the third time, retaining it.)

In his autobiography, Pickens claimed to have then set in motion the events that lead to the Tide playing in Pasadena. Visiting with Wade in the coach's hotel room the day before the game, Pickens suggested taking the team to play in the Rose Bowl.

Wade responded, "Let's do."

Pickens said he then put a call into the Governor, William Brandon, who he knew personally and asked if he could send a telegram with the state official's name on it. Brandon agreed. So Pickens sent off the following telegram to the chairman of the Tournament of Roses Committee, Les Henry.

Speaking unofficially and without knowledge of the University of Alabama authorities, I want to call your attention to the Crimson Tide's great football record this year. Alabama plays Florida tomorrow for the championship. Please watch for the score. If you are interested in a real opponent for your West Coast team, then give Alabama serious consideration. 

- W.W. Brandon, Governor of Alabama

The next day, Alabama beat Florida 32-0 and claimed the Southern Championship. After the game, Pickens  received a return telegram (under the governor's name) from Henry. The Tournament of Roses official thanked Brandon for the earlier telegram and noted "Alabama will be given the utmost consideration" for the upcoming bowl game.

Alabama wrapped up the season with a 27-0 drubbing of Georgia. Shortly afterward, the Crimson Tide was invited to play in the New Years Day classic in Pasadena. According to Pickens, Henry later admitted the committee had never heard of Alabama until receiving the "governor's" telegram.